AREAS OF FOCUS

Services & Capabilities

Every organization comes with a different challenge. Some need to establish or strengthen a brand. Others need to communicate a complex idea, launch a campaign, develop a publication, or add experienced creative capacity to an internal team.

I provide senior-level strategy, communications, creative direction, design, and production support—connecting the thinking behind the work with the details required to bring it into the world.

Services may be engaged individually or combined into a focused project, multi-phase initiative, or ongoing creative partnership.

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Brand Strategy & Stewardship

Build a clear foundation—and carry it forward consistently.

A brand is more than its visual identity. It is the relationship between what an organization stands for, how it communicates, and how people experience it.

I help organizations clarify that foundation and translate it into practical messaging, visual systems, and guidance their teams can use. For established brands, I also provide stewardship to maintain consistency while supporting new initiatives, campaigns, and audiences.

IDEAL FOR

Organizations launching something new, repositioning, developing a sub-brand, or working to strengthen consistency across teams and materials.

CAPABILITIES

  • Brand audits and assessments

  • Brand positioning and differentiation

  • Audience and stakeholder definition

  • Brand narrative and messaging architecture

  • Voice, values, and message frameworks

  • Logo and visual identity development

  • Identity systems and logo variations

  • Brand and logo usage guidelines

  • Brand templates and digital asset libraries

  • Sub-brands and internal initiatives

  • Ongoing brand stewardship and review

Communications Strategy & Content

Turn complex information into clear, useful communication.

Strong communications work requires more than writing a polished paragraph. It requires understanding the audience, organizational environment, intended outcome, and channels through which the message will be delivered.

I work with leadership teams, subject-matter experts, educators, and internal stakeholders to organize information, clarify messaging, and develop content that is accurate, accessible, and appropriate for the people it needs to reach.

IDEAL FOR

Nonprofits, educational initiatives, regulated organizations, growing businesses, and teams communicating with multiple internal or external audiences.

CAPABILITIES

  • Communications planning and message development

  • Internal and external communications

  • Executive and leadership communications

  • Copywriting, editing, and content refinement

  • Campaign and program messaging

  • Recruitment and employee communications

  • Community and stakeholder communications

  • Website and intranet content strategy

  • Content architecture and organization

  • Presentations, scripts, and talking points

  • Video concepts, scripts, and storyboards

  • Cross-channel message alignment

Campaign Development & Creative Direction

Create a strong idea—and carry it consistently across every touchpoint.

Campaigns work best when message, concept, design, and execution are developed together. I provide the strategic and creative direction needed to establish a cohesive campaign and translate it across print, digital, physical, and multimedia applications.

This may include developing the initial concept or stepping into an existing initiative that needs stronger organization, consistency, or creative leadership.

IDEAL FOR

Organizations launching a program, initiative, event, recruitment effort, community campaign, or multi-channel communications project.

CAPABILITIES

  • Campaign strategy and concept development

  • Creative briefs and visual direction

  • Campaign naming and messaging

  • Art direction and visual language

  • Mood boards and concept presentations

  • Multi-channel campaign systems

  • Event branding and environmental graphics

  • Recruitment and awareness campaigns

  • Photography and video direction

  • Presentation and launch materials

  • Campaign extensions and asset development

  • Creative review and quality control

Publications, Learning & Information Design

Make complex content easier to understand, navigate, and use.

Some projects require more than attractive page layouts. Guides, reports, workbooks, and instructional materials must also organize large amounts of information, support different audiences, and function in real-world settings.

I combine content development, information architecture, editing, and design to create publications that are visually cohesive and genuinely useful. This is particularly valuable for educational, nonprofit, workforce, and community-based organizations.

IDEAL FOR

Organizations developing guides, curricula, reports, toolkits, workbooks, educational resources, or other content-rich materials.

CAPABILITIES

  • Multi-page publication design

  • Guides, reports, manuals, and workbooks

  • Instructional and facilitator materials

  • Content organization and information architecture

  • Collaborative content development

  • Copyediting and continuity review

  • Student- and participant-facing worksheets

  • Infographics and visual explanations

  • Data organization and information design

  • Accessible print and digital layouts

  • Supporting graphics and resource materials

  • Editable templates and production-ready files

Design & Production

Carry the creative direction through final execution.

Once the strategy is established, the work still has to function across formats, vendors, platforms, and production requirements.

I design and prepare polished, brand-aligned materials for print, digital, presentation, environmental, and promotional use. I can also manage specifications, proofs, vendor communication, and final file packaging so the work moves smoothly from concept to delivery.

CAPABILITIES

  • Marketing and communications collateral

  • Brochures, flyers, posters, and one-sheets

  • Reports, booklets, and presentation decks

  • Social media and digital campaign assets

  • Email and website graphics

  • Signage and environmental graphics

  • Retractable banners and event materials

  • Trade show and recruiting displays

  • Apparel and promotional materials

  • Production-ready print preparation

  • Vendor coordination and proof review

  • Editable source-file preparation

  • Organized asset packaging and final delivery

Creative Advisory & Ongoing Support

Experienced creative partnership without adding another full-time position.

Some organizations do not need a traditional agency engagement or another permanent staff member. They need a reliable senior-level partner who can understand the organization, protect the brand, guide decisions, and keep frequently overlapping projects moving.

I maintain a deliberately limited client roster so ongoing partners receive direct attention, consistent communication, and continuity from one project to the next. Monthly capacity may be reserved for organizations with recurring design, communications, campaign, or production needs.

IDEAL FOR

Small communications teams, nonprofits, growing organizations, and leaders who need experienced creative support without building or expanding an internal department.

CAPABILITIES

  • Fractional creative direction

  • Ongoing brand stewardship

  • Communications and campaign consultation

  • Creative review and quality assurance

  • Project prioritization and planning

  • Internal team and subject-matter expert collaboration

  • Vendor and production guidance

  • Template and asset-system development

  • Overflow and specialized project support

  • Dedicated monthly creative capacity

  • Retainer-based design and communications support

  • Short-term advisory engagements

From first conversation to final delivery.

Discovery

We start by listening — deeply. I begin by listening—learning about your organization, audience, goals, existing materials, internal considerations, and the environment in which the work will be used.

THE PROCESS

Alignment

What I learn is translated into a clear scope, priorities, creative brief, and strategic direction. This gives everyone a shared understanding of what the work needs to accomplish.

Creation

I develop the messaging, concepts, content, and design in collaboration with the appropriate stakeholders. Review rounds are structured to gather useful feedback and keep the project moving forward.

Delivery & Support

Final materials are organized, documented, and prepared for their intended use. Depending on the engagement, this may include editable source files, production-ready files, vendor coordination, usage guidance, asset packaging, or ongoing implementation support.

LET’S MOVE THE WORK FORWARD

Start with a conversation.

Not Sure Where to Start?

That’s part of what I’m here for. Every engagement is shaped by its goals, scope, timeline, and level of support, so pricing is tailored to the work rather than based on a one-size-fits-all package.

Projects may be structured as focused design engagements, multi-phase brand or campaign initiatives, hourly creative support, or ongoing retainers with dedicated monthly capacity. Because I maintain a deliberately limited client roster, each partnership receives direct, senior-level attention and continuity from early strategy through final production and delivery.

When a project requires additional specialized expertise, I can coordinate trusted collaborators while remaining your consistent point of contact.

Let’s start with a conversation about what you need, where you are in the process, and the best way to move the work forward.

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